[sc:mobile-category ]Microsoft’s Build conference was this week and there was lots of news out of it for Windows 10.
Though not as much as I thought there might be.
The big news that didn’t happen was a release date for Windows 10.
Though we did get the semi obvious news that Windows 10 for Phones would not be released at the same time as the PC version. I say semi obvious because the technical preview for phones came out later and has many features missing that would be required for a release.
The other big news was Android and iOS tools to allow porting of apps from those platforms to Windows 10.
There was a lot of speculation that Microsoft would allow Android apps to run on Windows 10, but that’s not what happened. Instead there will be tools to convert an Android (or iOS) app to a Windows app.
That makes the most sense as while the process of porting looks to be very easy, it does make sure the publisher does some basic testing and then publishes it to the Windows store.
If they had just let you load any Android app on to your phone it would likely cause more problem than it solved as users found bugs in the compatibility layer.
The other interesting news was Continum for Phones, giving you a desktop like experience for your phone.
As many have noted, there’s a palpable change in Microsoft’s strategy. They have come out of the old world where they were the only game in town and have emerged with a major shift that could very well rock the mobile industry to its very core.